Manischewitz is betting that a dating show can attract Gen Z to the 138-year-old brand

For the next ten days, while everyone else is settling back into school and ushering in autumn with pumpkin spice lattes, Jewish Americans will be celebrating the “Days of Awe,” starting with Rosh Hashanah, the Jewish New Year, and ending with Yom Kippur, the holiest day of the Jewish calendar. The Days of Awe start at sundown on Friday, September 11, followed by 10 days of somber reflection on the past year. Yom Kippur is a day of atonement and deep reflection for which Jews trad...