Managing a personal brand: Fast Company’s 196-point guide for leaders

When I first encountered a Staples Baddie video on TikTok, I was flummoxed. I haven’t set foot in a Staples in years, so why should I watch Kaden Rowland, the Staples Baddie in question, showcase how to use Staples’s equipment to print a “glorp cat”—a neon green feline with snail feelers stuck on its head—on mugs, mousepads and coasters? Doesn’t everyone know the internet is full of more interesting things, like gyrating musicians, penguins waddling on elevators, and flying spaghetti monsters?...