Maluma Goes Back to His Roots With Hot Wheels and “La Matrona”

For Maluma, cars have always been about more than what is sitting in his garage. Long before the Colombian artist had access to some of the world’s most coveted supercars, his fascination started with Hot Wheels.That childhood connection has now come full circle as Maluma joins Hot Wheels as part of its “Challenge Accepted” campaign. But rather than looking toward the exotic cars that have become part of his life today, the Medellín native chose to revisit the vehicles and memories that shaped h...