Malibu Boats® Introduces a New Brand Platform Alongside an All-New Wakesetter® 26 LSV and 20 VTX Towboat

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Postmedia has not reviewed the content. by GlobeNewswire Malibu Boats® Introduces a New Brand Platform Alongside an All-New Wakesetter® 26 LSV and 20 VTX TowboatAuthor of the article:Malibu Boats launches new branding alongside two new boats - the 26 LSV and 20 VTX, built for a premium towboat experience. GNWLaunching an all-new 26 LSV and 20 VTX delivers on the new tagline and brand platform, demonstrating how Malibu Boat owners own their day.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountLOUDON, Tenn., Sept. 21, 2026 (GLOBE NEWSWIRE) — Malibu Boats, Inc. (NASDAQ: MBUU) today introduced Run the Sun™, a new brand platform and tagline for its flagship Malibu brand. The platform succeeds Truth on the Water™ and marks a major shift in how one of the category’s leading performance sport boat brands tells its story, focusing less on what the boats do and more on how a full day on the water feels when everything comes together. Experience this new branding at malibuboats.comRun the Sun is built on a tension every boater knows: the day is finite. A Malibu Boat makes it feel limitless. The platform celebrates owners who actively shape their day rather than react to it. They are the first ones on the dock, the last ones off the water, the ones pulling friends up for “just one more run” until nobody can remember why it was so important to head home.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“Truth on the Water served this brand extremely well. It was a promise about integrity, and we delivered on it for years,” said Dave Cluka, Chief Marketing Officer of Malibu Boats. “Run the Sun is the next chapter, because time on the water is sacred. Malibu hand-builds boats with a total commitment to every component; boats engineered to make every moment feel effortless and stand up to endless sessions. A Malibu is as sure as tomorrow’s sun.”Bringing that promise to life is the all-new 26 LSV, headlining Malibu’s 2027 model year lineup with a boat built for “Big Water. Big Space. Big Waves.” Stretching 26’5″ with a 102″ beam and an 18-person capacity, the 26 LSV is built for owners who refuse to let the day get smaller. Power is delivered by the Monsoon® LT4 engine, paired with Dynamic Wave Technology™ with Surf Gate® Fusion, Power Wedge® III, and a 5-tank, 5,769 pound ballast system engineered for wake and surf performance that performs consistently run after run. A redesigned, taller freeboard, wider bow nose and helm, and larger interior flip-down steps and transom walkover step make the boat easier to move through and around throughout the day.Owners can option the boat with the all-new Ascend Elite™ tower which features a double-pivoting design with three towable and drivable positions, a tiered dual-coverage rigid bimini with foil storage and six board-storage spots, and a full-color ARGB lighting system to match the vibe and guide the surfer using their Surf Band®. The 26 LSV also features an easier-to-operate MaxPivot Seat™, the exclusive Natalie Seat™, and new flip-up transom seating, giving owners flexible seating options for watching riders, relaxing, and spending time with friends and family while they Run the Sun.Additionally, Malibu is launching its fresh new 20 VTX, the ultimate crossover. One boat built to master water skiing, wakeboarding, and wake surfing, however your day unfolds. The American Water Ski Association (ASWA) knows what it takes to be the best ski towboat in the industry. That’s why they’ve certified the 2027 20 VTX as an approved ski boat, validating that we’ve done our research and built a boat that delivers.The Malibu Boats team is excited for the launch of not only this bright, fresh, distinctly Malibu brand platform alongside the incredible 26 LSV designed to enhance your longer days on the water and the 20 VTX which provides the most versatility for every watersport enthusiast.This advertisement has not loaded yet.This advertisement has not loaded yet, but your article continues below.Run the Sun and the all-new 26 LSV and 20 VTX models will begin appearing today across malibuboats.com, digital and social channels, dealer showrooms, print, and Malibu’s event and demo presence.Based in Loudon, Tennessee, Malibu Boats, Inc. (NASDAQ: MBUU) is a leading designer, manufacturer and marketer of a diverse range of recreational powerboats, including performance sport, sterndrive and outboard boats. Malibu Boats, Inc. is one of the market leaders in the performance sport boat category through its Malibu and Axis boat brands, one the market leaders in the 20′–40′ segment of the sterndrive boat category through its Cobalt brand, one of the market leaders in the saltwater fishing boat market with its Pursuit and Cobia offshore boats and Pathfinder, Maverick and Hewes flats and bay boat brands, and one of the market leaders in the premium adventure dayboat market with its Saxdor brand.For more information, visit malibuboats.com.This press release was published by a CLEAR® Verified individual.Media Contact: Christin Wam, Director of Marketing – Freshwater | christin.wam@malibuboats.com | 630-234-0401Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.