Major UK electrical retailer launches new mobile phone plan with prices starting from 39p a DAY

A MAJOR UK electrical retailer has launched a new mobile phone plan with prices starting from 39p a day. The new sim-only plan is available now and offers handy perks including unlimited calls and texts in the UK and 500GB of monthly data. The new mobile phone plan has launched today Credit: Getty The new offer has been launched by AO World, which is best known for selling washing machines and other electrical goods. It says its mobile offer is powered by Vodafone with over 99% coverage across UK homes. Sign up for the Money newsletter Thank you! Prices start at £12 a month or around 39p a day if you are already signed up to its AO World membership. Otherwise, you will have to pay £18 a month for the service. The full list of features include: Unlimited UK calls and texts 500GB monthly data allowance 15GB EU roaming allowance Physical SIM and eSIM options No long-term contract commitment Wes Patterson, head of AO Mobile said: “AO Mobile has been designed to make that choice simpler. “By offering one straightforward plan, we’re taking away the guesswork and helping customers get the connectivity they need, while delivering the kind of value that’s become increasingly important for households.” Most read in Money Is it worth it? This new deal could be a lucrative offer if you are already signed up to its AO World membership, which costs £39.99 a year. The programme offers fee and unlimited delivery​, alongside special discounts on products on store. But if you don’t fancy signing up for the scheme, you will have to pay £18 a month. With that in mind, it is always worth comparing prices and shopping around to ensure you find the best offer. For example, GiffGaff is offering customers unlimited data on a SIM-only plan for £14 a month. ID Mobile is offering the same for £8 a month for the first three months before rising to £16. How to save on your mobile bill By Adele Cooke MAKE sure to shop around to guarantee you are getting the best deal on your contract. Ernest Doku, telecoms expert at Uswitch.com, said switching your contract when it ends is still the simplest way to avoid these rising costs. Use a comparison website such as MoneySuperMarket or Compare The Market to see which deal is the cheapest. If you would rather stay with your own provider then try to haggle for a new offer by calling your network and threatening to leave. Do some research and find the cheapest deal on the market, then ask your provider to match it. Comment now