Major League Baseball’s new look pays homage to the sport’s history

Major League Baseball has a new look, courtesy of an all-star lineup of type designers. In 2020, after MLB moved to its new headquarters in New York City, it reached out to Mother Design, the branding and design agency behind work for brands like Cadillac, Tripadvisor, and the scented water bottle Air Up. The league was looking to expand professional baseball’s fandom and talent, and it wanted its visual identity to feel unified. Beginning in late 2022, Mother Design started buildin...