Luxury intimates brand Coco de Mer and high street favourite M&S have collaborated “to create our boldest lingerie collection yet”.If there’s one retailer with a longstanding foothold in our underwear drawers, it’s M&S. From multipack cotton underwear to the vest you throw under almost everything, you’ve most likely got something from the high street favourite spilling out of your dresser. For more than a century, practicality has been at the forefront of their designs. Now, Coco de Mer is seeing M&S lingerie through a luxury lens. M&S X Coco de Mer/ The StandardM&S has enjoyed a successful and highly discussed glow-up in the last year, with Coco de Mer joining the likes of 16 Arlington and Aries in a series of headline-making collaborations. The luxury lingerie brand is bringing a sensuous and evocative feel to a section of M&S that prides itself on comfort and quality. Coco de Mer’s designs aim to encourage women to embrace how they feel wearing it, rather than dressing purely for someone else's gaze. The lingerie brand brings richly detailed embroideries and barely-there lace, in classic black and deep jewel-coloured tones to create a collection that feels modern, opulent and elevated.Lucy Litwack, owner and CEO of Coco de Mer says: “To me, sensuality is about appreciating yourself. I always found it so surprising when people thought that lingerie was something that women wore for somebody else. When actually, it's the only item of clothing that we wear that no one else can see unless we choose to show it to them. It's our secret power.”From prices to launch date, here’s everything you need to know about M&S x Coco de Mer.When does M&S x Coco de Mer launch?The M&S x Coco de Mer collection will be available online from 15 October and in store at Pantheon (London) and Handforth (Manchester).M&S X Coco de Mer/The StandardM&S’s “boldest lingerie collection yet”, which coincides with M&S’s '100 Years of Fashion' and Coco de Mer’s 25th anniversary, is a 24-piece collaboration with four ranges that includes various sizes and accessible price points (from 30-42 A-H and XS-XL, priced £15-£55).The four lines ensure everyone is catered for. Belle features balcony bras, Brazilian knickers and robes trimmed with black or crimson eyelash lace. Siren's seductive peekaboo detailing combines fauna-inspired embroidery with luxurious deep midnight blue satin. Enigma showcases boudoir-inspired pieces such as a decadent basque highlighted with opulent gold foil. Finally, Reverie's rich dark green embroidery, from a high-neck plunge bra to a sumptuous body, embraces luxury.
M&S x Coco De Mer is bringing luxury lingerie to the high street
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