Lucky Strike maker BAT to axe 5,500 jobs worldwide in €695m cost drive

British American Tobacco is reducing its global workforce by 5,500 jobs to cut costs and shift focus toward vaping products and nicotine pouches. This move reflects the company's strategy to adapt to changing consumer preferences and regulatory pressures in the traditional cigarette market. The job cuts and outsourcing are expected to save the company around €695 million. This significant restructuring highlights the broader industry trend toward alternative nicotine delivery systems as traditional smoking declines.