LIV Golf funding debacle proves great Saudi sports surge is in new phase… it can’t benefit from excess without purpose
THERE was a night in Saudi Arabia in 2023 when it all seemed unstoppable. Cristiano Ronaldo scored for Al-Nassr, Jon Rahm and Bryson DeChambeau drew big crowds on the LIV Golf circuit. Formula One cars raced through Jeddah under lights. Sport’s biggest names, biggest noise, biggest cheques — all pointing in one direction. None of it...
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