Lil Yachty Loves LOEWE. Now, He's Leading the Fashion House's Ice-Cold New Campaign.

Lil Yachty has always had an affinity for LOEWE. He attended the Spanish fashion house's most recent runway show in Paris, where he donned a bright yellow jacket and was infamously papped by Judi Jupiter in that one viral video that even LOEWE itself clipped and shared to its own social pages.Now two months old and two-million-times-memed, the Judi Jupiter still circulates the internet, but today, the LOEWE-loving rapper is taking his loyalty to the label to the next level, leading the Fall 2026...