Lidl shoppers are running to try ‘phenomenal’ new bakery item

| Senior Lifestyle Reporter Published October 4, 2026 3:52pm Updated October 4, 2026 3:54pm Lidl has a new item in its bakery (Picture: Shutterstock / John David Photography) Lidl shoppers are going wild online over a brand new item in the bakery section. Every few weeks, the bargain retailer releases a limited-edition selection of baked goods, switching it up between new products and returning fan-favourites. The most recent drop in-store has seen a brand new sweet treat hit the shelves, and people can’t get enough of it. The item in question? A Milkybar Muffin. Priced at £1.49, the muffin hit the shelves in Lidl’s bakery on October 1. Despite only being out for a few days, it’s already causing a stir, with posts about it flooding TikTok, Instagram, and Facebook feeds. The product features a white chocolate-flavoured filling inside a ‘moist’ sponge muffin, and it’s topped with a Milkybar button. Fans have branded it ‘phenomenal’, ‘lush’, ‘unreal’, and ‘dangerous’ online, with one review by Amy Macnaughton reading: This Milkybar Muffin from Lidl is phenomenal. It’s got Milkybar cream inside too!’ Similarly, Katie Richardson commented: ‘Can confirm these are banging.’ Ask Metro Use AI to go deeper into the stories you care about – powered by Metro and trusted publications. And Amy Higham urged people to go and try one ASAP, posting: ‘You need to run.’ On TikTok responses were equally enthusiastic, with @nicolawalker50 sharing: ‘Got one earlier. Was class. Lidl bakery is elite.’ While @callietake2 filmed herself trying the sweet treat, but she had a bit of a mixed reaction. Callie described the muffin as ‘unbelievable’ but admitted she would have liked more of the ‘gooey’ filling inside, as hers was pretty empty. Others said they’d had similar ‘disappointing’ experiences, but it seems to depend on the batch, as @ibelieveinghosts00 claimed their one was ‘loaded’. It’s not been confirmed how long the muffin will be available at Lidl, but limited-edition items are usually only around for a few weeks, or while supplies last. So, if you’re keen to give this one a try, you’ll want to be quick. Will you be trying the new Milkybar Muffin from Lidl? Sign up to Metro's The Slice newsletter for your guide to what's on in London, with trusted reviews, offers and giveaways. In other food news, Cadbury fans have spotted a rare chocolate bar on the shelves at B&M that’s just like a forgotten 80s favourite. The retailer is selling Moro Gold bars, imported from Australia. These look similar to Moro bars that used to be sold in Ireland in the 80s and 90s. McDonald’s is also getting nostalgic, bringing back an iconic product last sold in 2016 – the Snack Wrap returns to the UK fast food chain on October 6, priced at £1.99. Deals of the Day Kurt Geiger's new Notting Hill collection is a love letter to London's chaotic weather I’ve found the Hoover gadget that could make cleaning your floors so much easier I tried L'Oréal Paris's new PDRN serum and my skin looked glossier after one use This new Cricut gadget turns your favourite photos into stickers in minutes From kitchen hatches to burgundy walls – the biggest home trends for 2027 And Greggs also has a popular discontinued item returning soon, with pigs in blankets back for Christmas 2026. Do you have a story you’d like to share? Get in touch by emailing MetroLifestyleTeam@metro.co.uk Arrow MORE: Chef Dixie Fingal-Rock Innes shares her ‘refreshing’ family recipe for Dominican shrimp souse Arrow MORE: UK supermarket launches ‘InPost-style’ lockers so you can collect shopping in seconds Arrow MORE: Aunt Bessie has had a major makeover — now people think she’s ‘fit’ The Slice Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.