Lego Sanrio Sets Featuring Hello Kitty And Friends Releasing In 2027

Lego's Big Hello Kitty Announcement Reveals Which Sanrio Characters Will Get Sets First Lego Published Oct 6, 2026, 7:58 AM EDT Josh Coulson is an editor at TheGamer covering breaking news on everything from colorful platformers to the latest Lego sets. Primarily a news writer since 2018, Josh has covered just about every major game from the past decade. Now an editor, their focus has shifted to being the leading affiliate expert at the site, building relationships between TheGamer and global brands including Mattel, Funko, and The Pokemon Company. Sign in to your TheGamer account Lego has been landing big brand deals left and right recently, and it has just added another huge global IP to its brick built Infinity Gauntlet. Sanrio, the brand behind Hello Kitty, is getting its first-ever official Lego sets, and they will be here in 2027. Exactly what the sets will look like and the elements they will pull from Hello Kitty's world haven't been shown off. However, the teaser confirming the good news shows which fan favorite Sanrio characters will be among the first to be transformed into Lego. The teaser begins by focusing on a Lego paper bag, and out of it rises Hello Kitty holding onto a bunch of balloons. Naturally the iconic Sanrio mascot will be a part of, likely multiple sets next year. The next characters to rise up out of the bag after her are unquestionably the second and third favorites after Hello Kitty herself - Kuromi, and My Melody. Those core three weren't the only characters lurking in the Lego bag. Shortly after they float out of view, Pompompurin rises up on his very own balloon seat. He is quickly joined by Cinnamoroll who flies in, rounding out the five characters shown that are seemingly confirmed to be a part of Sanrio's first wave of sets whenever they arrive in 2027. More to follow...