Lego Is Officially Teaming up With Hello Kitty in 2027

Published Oct 6, 2026, 9:57 AM EDT Willa Rowe is a contributing writer at Polygon, covering games and entertainment. She is a New York-based journalist and critic whose work has been featured in Kotaku, Digital Trends, the A.V. Club, GamesRadar+, and more. She also co-hosts the Girl Mode podcast. Sanrio's iconic mascot will be five bricks tall, I assume Taro Karibe/Getty Images Sign in to your Polygon.com account Hello Kitty is finally getting her first Lego set, the Lego Group and Sanrio announced today. Not much was shared about what the sets will look like, but the collaboration will launch in 2027. The Lego Group and Sanrio made the announcement in an official post on the Lego website, accompanied by an adorable video of Sanrio's characters floating out of a Lego bag. Starting in 2027, the partnership will "bring the characters and universe of Hello Kitty and Friends to fans for the first time in Lego brick form. Characters that appeared in the teaser video include Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll. That doesn't necessarily mean we will see all these characters when the collaboration launches, though I'm personally hoping Big Challenges makes an appearance. This is what the Lego Group's Lena Dixen had to say about the upcoming partnership: Hello Kitty is an iconic character, an instantly recognizable, global lifestyle phenomenon that has inspired happiness across generations, and her universal appeal pairs perfectly with the imaginative power and limitless possibilities of LEGO play. We hope to create memorable moments of unforgettable fun. Sanrio Group's Wataru Nakatsuka added, "We look forward to seeing how this partnership will inspire creativity and bring joy across generations in the years ahead." Lego's upcoming sets Image: Toei Animation, The Lego Group The Lego Group has announced several new sets in the past week besides the Hello Kitty and Friends Line. To celebrate the 40th anniversary of The Legend of Zelda, a Link and Epona set will be released in 2027. This November, Dragon Ball will receive its first Lego set which starts a partnership that will continue with even more products next year. There are also three new Batman-themed sets coming early next year. However, some sets are being sunset. Lego has announced that at the end of this year some iconic Star Wars, X-Men, and Batman sets will be removed from active production.