Lego has launched 330 new products so far this year, including ‘something for everyone.’ It’s paying off

Lego Group continues to be a bright spot in a world marred by a cost-of-living crisis and limited excess spending. On Tuesday, August 25, the Danish toy company announced a 21% increase in revenue year over year (YOY) for the first half of 2026. The jump signified a record high for Lego, at 41.9 billion Danish kroner in revenue, about $6.54 billion. Lego also reported a 22% increase in operating profit YOY to DKK 10.9 billion, about $1.7 billion. It attributed the figure to “str...