Leaks Reveal Internal Debate Surrounding Apple’s Reported “iPhone Ultra” Branding
SummaryBloomberg's Mark Gurman reports Apple staff widely use "iPhone Ultra" for the upcoming foldable smartphone.Branding Hierarchy Debate: Analysts question the "Ultra" name, noting foldables prioritize unique form factors over raw performance specs.Pro-Tier Hardware Advantages: Traditional Pro Max models are expected to maintain superior cameras, cooling, chassis durability and battery life.Apple employees are reportedly using the name "iPhone Ultra" to refer to the company's highly anticipat...
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