Lava to increase smartphone prices by up to ₹3,000

Lava to increase smartphone prices by up to ₹3,000 | Photo Credit: Special Arrangement As the rising memory shortages continue to hit smartphone makers, Lava has decided to revise its smartphone prices by up to ₹3,000. The homegrown smartphone brand said that the new prices will be effective November 15.“In the current industry environment, ongoing memory shortages have necessitated a price revision of up to ₹3,000 across our smartphone portfolio, effective 15th November, 2026,” the company said.Known to sell affordable smartphones in the country, Lava is the sole Indian smartphone brand in the country standing among Chinese and Korean players. During Q3 2026, the Indian brands, including Ai+, captured around 7% market share in India, as per Counterpoint.Lava has been serving the sub-30k price category due to volume game and thinks that anything beyond that is vanity. It wants to focus on budget and mid segment and purely smartphone business.Lava further added that consumers looking to upgrade their devices have a strong opportunity at this moment, as its products are currently available at festive prices across leading e-commerce platforms and offline retail network.We would encourage customers to take advantage of the ongoing offers, before the revision comes into effect, added Lava. Published - October 31, 2026 11:58 am IST