LAURA CRAIK on World Cup fashion: Never mind the Wags... just look at our bags!

The World Cup has kicked off without a single game, but luxury brand Hermes is already dominating the conversation about fashion. Laura Craik points out that fans' high-end designer bags, particularly from Hermes, are stealing the spotlight, overshadowing even the players. This trend highlights a growing fascination with high fashion even in the most unexpected places, suggesting that the intersection of sports and luxury goods continues to be a major cultural phenomenon. The emphasis on designer bags hints at broader trends in consumer behavior where status and style play significant roles.