Lash’d by Him: How Tebogo Mbewu is redefining beauty industry norms for South African men

Tebogo Mbewu, a young entrepreneur from Soweto, is shaking up South Africa's beauty industry by focusing on male eyelashes amid the country's youth unemployment crisis. His innovative approach not only highlights the potential of beauty services but also challenges traditional gender norms in the industry. This initiative is gaining traction as it provides a viable career path for many unemployed young men, making it a noteworthy development in both the beauty sector and socio-economic landscape. Mbewu's efforts underscore the importance of diverse, inclusive business models in addressing broader societal issues.