Lanserhof’s Medical Resorts Think Beyond Weight Loss and Longevity Fads

Photo Credit: Lanserhof Lans in Austria Lanserhof As longevity becomes the hotel industry's favorite word, brands are piling in with cryotherapy chambers, IV drip menus, and ever-longer lists of diagnostics. Lanserhof is betting its value lies in judgment: deciding which of those things a particular person actually needs. Lanserhof is the Austrian group behind some of Europe's most serious medical health resorts. It began in 1984 in Lans, outside Innsbruck, with a philosophy built on gut health and regeneration, and now runs resorts at Tegernsee and on Sylt in Germany, along with city clinics in London and Hamburg. Eva-Maria Hasenauer, Lanserhof’s chief commercial officer, puts a typical resort at roughly 8-10 doctors and 50-60 therapists for about 60 guests, who stay an average of eight days, some for several weeks. It is more like a hospital with very high thread counts than a spa with a doctor on call. In Hasenauer's telling, the company's evolution has meant layering diagnostics and techno