Lana Condor, Anthony De La Torre Team for Rom-Com Microseries for Fetch (Exclusive)

Rom-com queen Lana Condor and husband Anthony De La Torre are set to star in The Receipt, a six-part holiday-themed microseries with brand partnerships from Fetch, the rewards app. All the Boys I’ve Loved Before star Condor will play Chloe who after a holiday tote bag mix-up has to find Max, a mysterious stranger, with the help of Liam, her best friend played by digital content maker Eric Sedeño. Chloe begins piecing together Max’s identity via clues from his everyday purchases. De La Torre, Condor’s real-life husband known for playing the young Jack Sparrow in Pirates of the Caribbean: Dead Men Tell No Tales, joins her in The Receipt. Brad Spychalski, Fetch’s head of brand and consumer marketing, said his company’s shift into microseries aimed at scripted content that goes beyond traditional product placement and advertising. “We wanted to make something people would genuinely want to watch, not something that felt like an ad they had to sit through. The Receipt has all the ingredients of a classic holiday rom-com – a missed connection, a little mystery, and a love story you want to root for. Think Cinderella meets Hallmark, but told in short episodes designed for the way people watch today. And because it’s Fetch, we’re giving audiences a way to get rewarded along the way,” Spychalski said in a statement. The holiday romancer will launch on the Fetch app and social media platforms and will see brand partners including Dove, Betty Crocker and Breyers woven into storylines for episodes each to last two to four minutes. That will allow viewers of the ultrashort comedy product offers and rewards via the Fetch app. They will earn Fetch Points by watching episode clips in the app and making qualifying purchases of featured products, before then redeeming points for gift cards. The Receipt promises a new branded entertainment model for how marketers, content creators and the traditional entertainment industry can work together, Spychalski added. “It’s no longer enough to put your product in a scene and hope people notice. The opportunity is to help create something audiences actually care about. With The Receipt, brands like Dove, Betty Crocker and Breyers are woven authentically into the story itself, and Fetch extends that connection beyond the screen and into the shopping experiences people have every day. That’s a much more interesting relationship that drives real outcomes between a brand and its audience,” he argued. The Receipt also looks to leverage industry trends towards the emergence of social-first scripted content, digital creators and influencers and major brands investing in entertainment to reach consumers. Sedeño explained co-starring in The Receipt is part of the creator economy emerging from YouTube and other online platforms drawing eyeballs form traditional linear TV channels and streamers. “What’s really exciting to me is how much the world is opening up for creators. We’re not just making sponsored posts. We’re getting opportunities to act, tell bigger stories, and work with incredible talent. I love that Fetch didn’t just bring creators in to help promote a show. They actually made us part of the entertainment. That’s a pretty exciting evolution, and I think we’re going to see a lot more of it,” Sedeño said in his own statement. After the launch episode, fresh ones will debut every 72 hours through Dec. 18. Fetch as a rewards app for consumers and brands allows users to earn points from everyday activities, including shopping, dining out or playing mobile games. Over $100 million in rewards will be redeemed from Fetch this holiday season, the company said.