Lady Southgate steps into the spotlight! After years of supporting Sir Gareth behind the scenes, low-key WAG Alison, 59, has turned into an 'iconic' fashion influencer alongside 'twin' daughter Mia

Sir Gareth Southgate's spotlight-shy wife has become a surprise social media sensation after Alison started styling their influencer daughter Mia in Instagram videos. For years, Alison, now 59, supported the former England football manager behind the scenes while raising the couple's children, Mia, now 25, and son Flynn, 20. Now, the former sales assistant has become Mia's 'secret weapon' by stepping in front of the camera to create fashion content with her lookalike daughter that earns hundreds of thousands of views. In Mia's 'Letting my mum style me' series, Alison - who used to work at a South London clothes shop before marrying Sir Gareth - puts together 'effortlessly stylish' looks for different occasions like 'date nights' and glamorous holidays. The video series has also made Alison an internet star, with Mia's followers frequently praising her style and enquiring after her 'iconic' looks.The blonde-haired mother-daughter duo also experiment with different formats, such as styling the same piece of clothing in different ways for each other, with one such video racking up over 3.6 million views.In the clip, Alison and Mia, who look strikingly similar, use the same brown ME+EM blazer to create two distinct looks as fans branded the pair 'twins'. Sir Gareth Southgate's spotlight-shy wife has become a surprise social media sensation after Alison started styling their influencer daughter Mia (right) in social media videos (Instagram/Mia Southgate) In Mia's 'Letting my mum style me' series, Alison - who used to work at a south London clothes shop before marrying Sir Gareth - puts together 'effortlessly stylish' looks for different occasions like 'date nights' and glamorous holidays (Instagram/Mia Southgate)Mia, who studied at the University of Edinburgh, has earned over 35,000 followers from documenting her and Alison's style on Instagram, where she also offers glimpses of her family's historic Swinsty Hall mansion in Timble, North Yorkshire. She has collaborated with clothing brands like RIXO, Jigsaw, Topshop, Next and Citizens of Humanity and earns money through affiliate links from items she has worn. Mia, who has a master's degree in Social Anthropology, worked as a senior social media assistant at high-street brand Mint Velvet, but quit to pursue content creation full-time last September. According to her LinkedIn profile, Mia freelances with Rosard, a creative marketing agency for 'leading travel, hospitality and real estate brands', alongside growing her own page. Mia underscored the importance of 'authenticity' and 'engaging your community' in a post about social media secrets for Rosard. She was previously signed with Blush Talent Management, an arm of digital fashion blog Sheer Luxe, and wrote about ‘what a cool content creator has on her wish-list’ in a blog post for the site. Now it appears she has teamed up with Alison, long credited as the grounding force in Sir Gareth's life, to breathe fresh life into her online content. While Lady Southgate's personal Instagram profile is private, she shows off her immaculate fashion sensibilities and styling prowess on Mia's page, much to her followers' delight. Sir Gareth and Alison's fairytale love story dates back to the early 1990s, after he spotted her working at a clothes shop in Croydon near the Crystal Palace training ground. Speaking to The Guardian in 2020, Gareth explained how he struggled with his confidence around this time - detailing how he turned up to his first day as a trainee in smart clothes while his peers were in jeans. Alison put together the perfect 'spring' outfit for Mia in one of these mother-daughter videos (Instagram/Mia Southgate) Mia has turned her 'It Girl' aesthetic and fashion know-how into a successful social media venture, with nearly 100,000 followers across Instagram and TikTok (Instagram/Mia Southgate) The full-time content creator was crowned one of Britain's most eligible singles by society bible Tatler in 2022He said: 'It felt like a disaster before I’d even started. All my peers seemed so much more streetwise and I was just this kid from the suburbs with goofy teeth. Nothing about me was cool and I felt like I’d never fit in.'In his 2003 book Woody & Nord: A Football Friendship, Gareth detailed how he would pretend to browse the clothing boutique Alison worked in before plucking up the confidence to approach Alison. He also credited the owner of an Italian restaurant in Croydon, which he and Alison frequented, who acted as a go-between.Having been teased for his prominent nose, he was so unconfident about his looks that it took him about two years to ask her out. But when he finally did, she told him she was living with a boyfriend.However, after hearing that Alison had split up with her boyfriend, Gareth gave her his number, prompting his future wife to call him that evening.When they first became an item, the couple would reportedly meet in their local Tesco car park for dates to keep their relationship a secret from Alison's ex-boyfriend.When his career at Crystal Palace ended after Southgate was transferred to Aston Villa in 1995, Alison gave him an ultimatum: either she moved to Birmingham with him, or they had to break up. After Gareth decided to take the plunge, he admitted that his parents Clive and Barbara were 'a little taken aback' as they had only met Alison once.The former football player said: '[They] found it hard to believe that a son who had been so methodical, logical and weighed up everything' would behave so capriciously.However, Alison unwaveringly supported the former player and manager through the highs and lows of his career - including when he stepped down as England's manager after the Three Lions' Euros defeat in 2024 - after they tied the knot in 1997.However, Alison has never been a huge football fan despite being one of the world's most famous WAGs. Gareth and Alison Southgate at the 2019 Wimedon Tennis Championships Sir Gareth and Alison's fairytale love story dates back to the early 1990s, after he spotted her working at a clothes shop in Croydon near the Crystal Palace training ground Alison (centre) with her daughter Mia and son Flynn pictured at one of England's World Cup matches (Instagram/Mia Southgate) Her father-in-law Clive previously told the Mail: 'Actually, I don't think Alison likes football very much.'Obviously she has to take an interest because it's Gareth's job, and she is always very supportive. She will sometimes go to Wembley for an international game - but not during the school term because she always puts the children first.'Mia has turned her 'It Girl' aesthetic and fashion know-how into a successful social media venture, with nearly 100,000 followers across Instagram and TikTok. The full-time content creator was crowned one of Britain's most eligible singles by society bible Tatler in 2022. In addition to her chic 'outfits of the day', her Instagram is filled with glamorous holiday snaps from her various trips abroad - including to Portugal, Cambodia and Mauritius. She also shares glimpses of the Southgate family home Swinsty Hall, a magnificent Grade I-listed Elizabethan manor nestled in the wilds of North Yorkshire, which he bought for £3.75 million when he moved to Middlesbrough.And her former footballer father also makes occasional appearances on her social media, with Mia posting pictures of Sir Gareth enjoying pub lunches with his son, Flynn, 20. Describing in his 2003 autobiography how family life helps him overcome football disappointments, he comments: ‘On Saturday evening, our children are not too bothered whether Dad’s team have won or lost.‘Neither does Alison fret too much about football, and this is how I like it. Regardless of the result, it is up to me to ensure that no one’s evening is ruined because of things that happened on a football field.'The agonising waits until Alison and the kids are asleep.’Sir Gareth described receiving his knighthood from Prince William at Windsor Castle as 'an amazing privilege' while paying tribute to 'my family' in an emotional interview after. He was recognised for his services to football in the New Year Honours and officially received the knighthood at an Investiture ceremony last June. As England boss, Sir Gareth led the Three Lions to the finals of Euro 2020 and 2024 as well as the 2018 World Cup semi-final. ‘It’s an amazing privilege,’ he told Sky Sports after receiving the honour from William, who served as FA president during his time as England manager.'I have to say I was more emotional than I thought I would be, but an amazing experience for my whole family today.‘The lovely thing is you get to meet so many people who have done incredible things for our country, so to meet other award winners was very, very special.'The Prince has been an incredible supporter of the England team; we have been fortunate to have shared some amazing moments and some disappointments where he has spoken so brilliantly to the team; it was great to see him again.‘[I thought] about everyone who has helped me on the way: coaches from when I was a player, obviously my family who have given me an incredible grounding in life and my wife and children who have been so supportive in everything I have done.‘Then everyone I have worked with along the way, all of the staff and all of the players.’