Lady Gaga mops FamilyMart floors to fight Japan’s labour shortage

Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeWorkLady Gaga mops FamilyMart floors to fight Japan’s labour shortageThe pop icon shelves snacks, mops floors and runs the register in a new recruitment video for FamilyMartAuthor of the article:U.S. singer-songwriter and actress Lady Gaga attends the world premiere of "The Devil Wears Prada 2" at Lincoln Center in New York City, on April 20, 2026. Photo by ANGELA WEISS / AFP via Getty ImagesLady Gaga is helping Japan fight its labour shortage, one convenience-store shift at a time.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountThe pop icon shelves snacks, mops floors and runs the register in a new recruitment video for FamilyMart. The campaign is part of a push by the Japanese brand to attract more part-time workers by giving them greater freedom to express their individual personalities at work.Companies have been relying on foreign hires to counter Japan’s persistent labour shortage. Convenience stores, or konbini, have so far been relatively strict about work appearances, which can deter younger applicants.This advertisement has not loaded yet, but your article continues below.We apologize, but this video has failed to load.Now FamilyMart, which competes with 7-Eleven and Lawson, is loosening its workplace rules, explicitly allowing different hair colours and letting staff style their uniforms according to personal tastes and beliefs. The push is meant to ensure that “staff from diverse backgrounds, including age and nationality, can work vibrantly,” the company says on its website.FP Work touches on HR strategy, labour economics, office culture, technology and more.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Work will soon be in your inbox.We encountered an issue signing you up. Please try againIn the 30-second recruitment video, Lady Gaga pairs what look like the convenience store’s classic striped socks with white platform heels and a black leather dress. At the end, she walks up to the camera and asks in Japanese: “Want to work at FamilyMart?”This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. 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