Lacoste incorporates 290 crocodiles into special edition Alpine race car
AI Summary
Lacoste has teamed up with Alpine to create a unique rally car, the Alpine A290, inspired by the brand's iconic crocodile logo. The interior is all-red to evoke the feeling of "stepping into the crocodile's mouth." This special edition showcases a modern take on rally cars, blending luxury with performance. The collaboration highlights Lacoste's creativity and its ability to merge high fashion with automotive innovation, marking a notable event in the world of luxury sports cars.
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