KPMG sets up sports tech hub to unlock India’s $40-bn sports opportunity by 2030

KPMG in India opened its Sports Technology Hub, a platform designed to help sports organisations in the country accelerate digital transformation, unlock new growth opportunities and build future-ready sporting ecosystems.The initiative is expected to bring together emerging technologies, industry expertise, and practical use cases to address evolving business and operational challenges in the sports industry.As the sports industry continued to evolve, organisations were increasingly leveraging technology to enhance fan experiences, improve athlete performance and strengthen commercial outcomes, KPMG officials said, adding, ``However, fragmented data, legacy infrastructure, operational inefficiencies and rising expectations for personalised experiences continue to hinder innovation.’’ The Sports Technology Hub in Bengaluru aims to address these challenges through practical solutions that sports organisations can evaluate and adopt.The hub was officially inaugurated by Yezdi Nagporewalla, CEO, KPMG in India, and P. T. Usha, President of the Indian Olympic Association, here on Friday. Yezdi Nagporewalla, CEO, KPMG in India, said, “Realising India’s potential in sports calls for innovation across the entire sports value chain. Our sports technology hub aims to bring industry expertise and technology together to help reshape how a sport is played, managed and experienced. As India strengthens its position on the global sports stage, technology will be central to building a more competitive, connected and future-ready sports ecosystem.”According to Prasanth Shanthakumaran, Partner and Head of Sports Sector, KPMG in India said, the hub showcases a range of technology-driven solutions, including AI-powered fan engagement platforms, smart stadium and venue management, athlete performance analytics, computer vision-based training and match insights, digital ticketing and loyalty solutions, and sponsorship measurement tools. It also incorporates capabilities in predictive maintenance, cybersecurity, sustainability and generative AI-enabled content creation to help sports organisations optimise operations and unlock new commercial opportunities.“The Sports Technology Hub brings together cutting-edge technologies such as AI, advanced analytics, computer vision, and digital platforms to address some of the most pressing challenges facing the sports industry today,’’ added Mr. Shanthakumaran.By showcasing practical, outcome-driven solutions, we aim to help sports organisations innovate faster, improve performance, and create more engaging experiences for fans, athletes, and partners, he further said.Designed as a collaborative platform, the Sports Technology Hub is expected to bring together sports federations, leagues, clubs, technology providers, startups and other industry stakeholders to explore and scale innovative solutions. Published - November 13, 2026 08:40 pm IST