Kmart and Big W take on Mecca in Australia s in-store beauty boom
AI Summary
Australian consumers are increasingly returning to brick-and-mortar stores for cosmetics, which has spurred Kmart and Big W to beef up their beauty sections and customer service to compete with the market leader, Mecca. This shift signifies a broader trend where retailers are adapting to consumer preferences for hands-on shopping experiences. The move could shake up the competitive landscape of the beauty retail sector, impacting market dynamics and consumer choices in the process.
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