‘Kidfluencers’ are everywhere on social media. Should Australia consider the Netherlands’ proposed ban?

The rise of 'kidfluencers'—children who earn money from social media—has sparked debate over the need for tighter regulation. With a growing economy built around young influencers, concerns about their wellbeing and the impact on their developing minds are mounting. The Netherlands has proposed a ban on children under 16 becoming social media influencers, prompting discussions about whether similar measures should be considered in Australia to protect young people from potential exploitation and ensure their mental health. This issue matters as it reflects broader questions about digital privacy, children's rights, and the responsibilities of social media platforms.