KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International Markets

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Postmedia has not reviewed the content. by Business Wire KERV.ai Expands Global Partnership with LG Ad Solutions, Bringing Interactive CTV Experiences to New International MarketsAuthor of the article:THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountAUSTIN, Texas — KERV.ai, the leader in video analysis, performance, and monetization, today announced the global expansion of its partnership with LG Ad Solutions, extending KERV.ai’s full suite of interactive and commerce-enabled Connected TV (CTV) advertising technology across LG’s premium streaming inventory in Canada, Europe, Australia, and New Zealand.Following the companies’ successful collaboration in the U.S., advertisers in these new markets will be able to activate more consistent, contextually relevant campaigns while delivering more engaging, outcomes-driven advertising experiences across LG Ad Solutions’ premium streaming inventory.The expansion also advances KERV.ai’s broader interoperable ecosystem, connecting premium supply, AI-powered contextual intelligence, dynamic creative, and commerce experiences across leading publishers and platforms.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“The future of premium video lies in an ecosystem where content, creativity, and commerce work seamlessly together,” said Brad Quinn, SVP of Strategy & Growth at KERV.ai. “Our expanded partnership with LG Ad Solutions is an important step toward that vision, extending interactive and commerce-enabled advertising across premium streaming markets globally. Together, we’re helping brands and media owners deliver more engaging experiences that create value for viewers around the world.”Consumers are increasingly responding to advertising that feels relevant to the content they’re watching. According to KERV.ai’s research with Growthing and Dynata, 43% of viewers say they would shop products featured in content if they were directly related to what they were watching, and 48% say they would take action when the advertising was relevant to the content on screen. As audiences increasingly expect seamless, additive advertising rather than interruptive, brands are seeking solutions that effortlessly connect inspiration with intent.“LG Ad Solutions operates with a global perspective, and extending our capabilities across international markets is central to how we continue evolving our business,” said Esther Maguire, Head of Product Marketing & Strategy at LG Ad Solutions. “Together with KERV.ai, we are bringing innovative, premium CTV experiences to more brands and viewers around the world, while creating solutions that reflect the needs and opportunities of each market.”The expanded partnership with LG Ad Solutions underscores KERV.ai’s vision of powering contextually relevant, creative commerce across an interoperable ecosystem of premium video environments. By connecting direct publishers, streaming platforms, DSPs, SSPs, agencies, retailers, and brands through AI-powered contextual intelligence, interactive creative, and commerce activation, KERV.ai is enabling more personalized, engaging advertising experiences that help brands and media owners connect with audiences in ways that feel natural, relevant, and additive to the viewing experience.KERV.ai is a leader in AI-powered video analysis, performance and monetization. Using patented recognition and correlation technology, our pixel-edge technology captures metadata across every frame in any video, allowing us to identify, analyze and match objects with contextually relevant advertising experiences. These immersive and shoppable solutions empower consumers to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.