Journalists now have an AI reputation and PR is keeping track

If someone asks you, “What’s your AI score?” you’d probably look at them funny, assume they want to sell you some kind of AI gadget or service, and move on. For journalists, though, the term is taking on a more specific meaning. Now that AI services are essentially the new Google, AI answers are becoming the new battleground for who is considered authoritative on any particular topic. If your name or your outlet comes up again and again in queries about your beat, that...