Josie Gibson’s ‘phenomenal’ £11 primer ‘holds make-up all day’ – it’s a heatwave essential

JOSIE Gibson has revealed the affordable product she uses to keep her make-up in place all day. It has glowing reviews for its staying power (even in the heatwave), and it’s just £11. The affordable primer is a favourite on TikTok e.l.f Power Grip Primer, £11 The e.l.f Power Grip Primer has built up a cult following since its launch in 2021, going viral several times on TikTok. Sign up for the Fabulous newsletter Thank you! It’s loved for its sticky gel formula that grips make-up while giving a dewy finish. Formulated with hyaluronic acid, it hydrates and smooths the skin. Josie, 41, took to Instagram to share a video of her glam routine by her make-up artist Mia Botta, which included the high-street buy. The presenter is Fabulous’ latest cover star, where she spills the truth behind her 2.5st weight loss. The e.l.f product comes in regular, mini and jumbo sizes, starting from just £7. Shoppers have raved about the bargain buy on the e.l.f website. Josie revealed she uses the £11 primer on her Instagram One reviewer wrote: “I won’t wear make-up without using this primer first. “It makes my make-up last all day and I’m talking 18 hours, that’s phenomenal.” Another added: “I bought the e.l.f. primer about two months ago and I’m still not out, which already says a lot. “This primer works amazingly for my skin, as it has that perfect sticky feeling that grips make-up and makes your face feel smooth, clean and fresh. “My make-up goes on so much better when I use this and it lasts all day, definitely a must-have in my routine.” A good primer is the best way to ensure make-up stays in place in the hot weather, and e.l.f’s sticky texture works to grip everything in place. Fabulous’ Tara Ledden also tested the best heatproof primers to stop make-up melting. For more celebrity beauty, Tess Daly’s ‘magic’ face cream and Michelle Keegan’s go-to shampoo for breakage are both on sale. Don't miss out...