Jharkhand farmer goes from muddy fields to serving fashionable looks effortlessly

Nishant Kerketta, a 24-year-old farmer from Jharkhand, has gone viral for switching from farm work to styled fashion looks.A 24-year-old farmer from Jharkhand has become internet's favourite model. (Photos: nishant_kerketta_1/instagram)New Delhi,Oct 8, 2026 16:35 ISTA muddy field might not be the first place you would expect to find a fashion model. But that is exactly where 24-year-old Nishant Kerketta’s videos begin. The young farmer from Jharkhand has gone viral for turning everyday farm life into the opening act for his sharply styled outfit reveals.At first, Nishant’s videos look like straightforward glimpses of life on a farm. He is barefoot in the mud, tending to crops and getting on with his day. Then comes the twist: the farmer disappears, the outfits arrive, and suddenly it is less about farming crops and more about farming “aura”.The fashion and fitness enthusiast has gone viral for bringing an unexpected dose of style to his life as a farmer. His social media videos often begin with him working in the fields before cutting to a series of sharply styled looks, turning the humble farm backdrop into an unlikely fashion runway.One of his latest reels has crossed 11.3 million views. The video opens with Nishant working in the fields in a pair of shorts before the transformation begins. He first appears in a powder blue shirt paired with wide-legged trousers, complete with sunglasses and a gold-coloured watch. The next look features a white shirt, striped tie and jeans, followed by a black overcoat. He then switches things up with a corporate-inspired ensemble featuring a black blazer, trousers and tie. The reel ends on a more relaxed note, with Nishant sporting jeans and a loose-fitting shirt.Watch the video here: The dramatic switch-ups have made “aura farming” the running joke around his videos, with users playfully dubbing Nishant an “aura farmer” as much as an actual farmer.His style has also caught the attention of celebrities. In a reel posted on October 5, actor Bhumi Pednekar commented, “Kya baat hai.” Shibani Dandekar wrote, “Loving the style,” while Anusha Dandekar added, “Style check.” Nishant has built a following of more than 41,000 on Instagram, where his videos blend farming, fitness and fashion in a way that clearly keeps viewers guessing about what the next reveal will bring.Check his other videos:For Nishant Kerketta, the fields may be where the crops grow. Online, though, it seems he is cultivating something else too; an unmistakable fashion aura.- Ends