Jeff Booth, Lyn Alden-backed ORANGE JUICE raises $40 million to launch permanent capital firm with bitcoin treasury strategy

ORANGE JUICE has secured $40 million in funding to establish a permanent capital firm focusing on a unique bitcoin treasury strategy. Backed by prominent figures like Jeff Booth and Lyn Alden, the firm aims to acquire businesses and implement a permanent capital ownership model, potentially revolutionizing traditional investment approaches. This move could signal a shift toward integrating more cryptocurrencies into mainstream financial systems, influencing how capital is managed and invested in the future. The funding round underscores growing confidence in crypto as a legitimate asset class.