Jeff Bezos repeated these 2 words for 30 years. They built Amazon

Jeff Bezos has repeated the same mantra for three decades: two words he credits with Amazon’s astonishing growth from a Seattle garage to the world’s largest company. Amazon just claimed the No. 1 spot on Fortune’s annual Global 500 list, which ranks companies by annual revenue. In a rare sit-down interview to mark the milestone, Bezos reflected on the principles that drove Amazon’s success. The conversation covered innovations that fueled the company’s growth, such as cloud computin...