JD Rejects the Old For Something New In 2026 Christmas Ad

JD’s annual Christmas ad has landed, and as expected, the sportswear retailer has rounded up its international family of creatives, DJs, singers and athletes to celebrate the moment with a fresh perspective.Encompassing the collective’s aspirational outlook, the campaign explores the holidays as a time for new possibilities and opportunities. Through the message “Create the New,” it rejects typical festive traditions and sees the talent turning to their own practices to put a personal twist on t...