J.Crew’s new campaign is an adventurous romp straight out of its ’90s catalogs
Grab your jelly sandals, one-piece, and striped swim trunks: It’s time to hit the beach at Camp Crew, the setting of J.Crew’s summer campaign that’s selling sweet summer romance (and bikinis) to the masses. “Camp Crew” debuted on June 2 in a series of Instagram posts and a 40-second video on the brand’s website. The ad campaign combines new pieces that feature Camp Crew branding, like a red-and-white ringer tee and cream baseball cap, with items from J.Crew’s general summer colle...
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