Jaffa Cakes reveals £1 Christmas chocolate landing in all major UK supermarkets this September

MCVITIE’S is set to bring a brand new seasonal addition to its iconic Jaffa Cake range – and it costs just £1. The festive cake is the latest sweet treat in the brand’s line-up. The £1 treat is the latest festive addition to the Jaffa Cake range Credit: Mcvities McVitie’s is bringing Christmas early to supermarkets across the country with the launch of its latest seasonal treat – the Jaffa Elf. This mischievous festive addition features a rich dark chocolate layer shell surrounding an elf-shaped sponge cake. Sign up for the Money newsletter Thank you! The dessert is then filled with Jaffa‘s signature tangy orange jam centre. Available from September, the cheeky chocolate cake is set to retail for £1 in all major UK supermarkets – and it joins some much-loved festive favourites, including the Jaffa Pole and the Jaffa Tree. The Jaffa Tree contains a selection of three Jaffa Cake Snack Packs and three Jonuts, all housed within a Christmas tree-shaped carton. While the Jaffa pole features a stack of up to 40 individual Jaffa Cakes – a perfect stocking addition for fans of the choc-covered treats. These goodies are priced at £3 and £4 respectively, and will largely be available in Tesco, Sainsbury’s, Asda and Coop – among other retailers. This comes as McVitie’s has amped up its Jaffa collaborations in recent months, with the release of Jaffa Cake-flavoured Digestive biscuits and soft-baked Jaffa Cookies. Most read in Money The brand even created an iced-coffee version of the iconic treat, launching the limited-edition Costa Coffee Jaffa Cake Frappé in April this year. Jaffa Cakes were first introduced in the UK just under a century ago, in 1927, and were named after Jaffa oranges. Comment now