I've covered every October Prime Day and these 15 early deals are genuinely unmissable

(Image credit: Amazon edited with Gemini) We're less than a week away from the start of Prime Big Deal Days 2026. However, in typical Amazon fashion, there are plenty of early Prime Day deals you can shop now. In fact, some of the best Prime Day deals tend to debut ahead of Amazon's big event.One of my favorite deals right now is the Amazon Echo Show 11 for $149. I purchased one during Amazon's spring sale (it was $20 pricier back then) and use mine daily. It's currently at its lowest price to date.I'm also a huge fan of the New Balance Ellipse on sale for $109. These have become my new go-to running sneakers and this is the cheapest they've ever been. In fact, they've been selling at their full $144 price since launch. (Note: Only select colors/sizes are on sale).Although Prime Big Deal Days is a Prime member only event, you can sign up for a free 30-day trial or college students receive a free 6-month trial. Otherwise, below you'll find all of my favorite early deals. (For more personal recommendations, check out the Tom's Guide Saving Squad page).Quick Linksshop all deals at AmazonPrime for Young Adults: 6 free monthsThe Gym People Sports Bra: was $16 now $14Bedsure Silky Cooling Blanket: was $18 now $16New Balance sale: deals from $19Iniu Portable Charger: was $32 now $29New Balance Ellipse: was $144 now $99De'Longhi Dedica Maestro Espresso Machine: was $349 now $199Garmin Forerunner 165: was $249 now $199TCL NXTPAPER 14: was $469 now $379TCL 65" QM6K Mini-LED 4K TV: was $799 now $697Back to the top ⤴My Favorite DealsBack to the top ⤴Shop more deals Our deals editors search over 10,000 sites in order to find the best deals. Sign up to our newsletter to be the first to know about the biggest savings on the hottest deals. As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.