ITV agrees deal for 2027 Rugby World Cup and sews up rights to England men

ITV's recent agreement for the 2027 Rugby World Cup and the acquisition of live rights for all England men’s internationals until 2029 solidifies its role as a leading broadcaster for international rugby in the UK. This deal, which complements its existing contracts for the Six Nations and Nations Championship, means ITV will have exclusive coverage of a vast majority of England's matches and a significant portion of the Six Nations games. This move not only boosts ITV's sports programming but also highlights the growing popularity and commercial value of rugby in the UK.