‘It’s Real:’ Tennessee tourism officials launch anti-AI campaign

Tennessee's tourism officials have rolled out the "It’s Real" campaign to reassure visitors that the photos they see promoting the state's attractions are genuine and not AI-generated. This initiative comes amid growing concerns about the impact of AI on visual content, aiming to maintain trust and authenticity for potential tourists. With the rise of AI-generated imagery, this campaign highlights Tennessee's commitment to showcasing real, unaltered views of its landmarks and natural beauty, underscoring the importance of genuine experiences in tourism.