Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders

Is iPhone 18 demand cooling off? Here’s how deep Apple reportedly is cutting component orders

There's a noticeable 15% decrease in component orders for the upcoming iPhone 18 Pro and Pro Max models this October, as reported by Nikkei Asia, sparking concerns about potential waning demand. This reduction could indicate a shift in consumer enthusiasm or a strategic move by Apple to manage inventory levels. The implications are significant as iPhone sales are a major driver of Apple's revenue, so any shifts in demand could impact the company's financial performance and market position.

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