IRCODE Secures Strategic Investment from Sinclair to Bring Interactive, Measurable Television to Broadcast at Scale
AI Summary
IRCODE has landed a significant investment from Sinclair, marking a major step toward transforming traditional television into an interactive, shoppable experience. This partnership will introduce visual commerce and comprehensive attribution across two key markets: Salt Lake City and Austin. This move is set to revolutionize how advertisers track and measure consumer journeys from screen to purchase, offering a new dimension of engagement and measurable impact in the broadcasting industry.
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