iPhone 18 Pro Starts at $1,199, Pro Max at $1,299

Apple's 'Surprise and Shine' iPhone Event: Follow along with our live blog.Apple today announced the iPhone 18 Pro and ‌iPhone 18 Pro‌ Max, with pricing starting at $1,199 for the Pro model and $1,299 for the Pro Max, both with 256GB of storage as the base configuration. The increase amounts to $100 over the equivalent iPhone 17 Pro and Pro Max pricing, matching what Bloomberg's Mark Gurman had predicted ahead of today's event. That is a smaller jump than many analysts had floated over the summer. Both models now offer a 2TB storage option for the first time, sitting above the previous 1TB ceiling for an added cost. Apple is also offering the ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max through its Apple Upgrade program, which starts at $34.99 a month over 24 months and can come in lower for customers who trade-in an eligible device. Separately, customers trading in an iPhone 14 or newer toward a new purchase can get up to $1,200 off. The pricing arrives after months of speculation that Apple would raise iPhone prices more steeply this year, following a broader run of cost increases across its Mac, iPad, and home product lines earlier in 2026 tied to the global memory shortage. Popular StoriesiPhone 18 Pro Prices Estimated Ahead of September 9 Apple EventThursday September 3, 2026 3:41 am PDT by Tim HardwickLess than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $1,24...iPhone 18 Pro: Nine Reasons Not to Upgrade This YearMonday September 7, 2026 5:01 am PDT by Tim HardwickApple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...Apple Event: Six New Products to Expect on September 9Thursday August 27, 2026 8:00 am PDT by Joe RossignolApple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more. Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without...