Instagram Has a New Logo for Some Reason

Instagram has a new logo, and I’m not sure how I feel about it. The cursive “Instagram” we’ve seen at the top of the app will no longer be entirely cursive, the Meta-owned social media app’s leader says. “The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri said in the caption of his post unveiling the new logo. Mosseri called the new logo “cleaner and more modern.” It references the original logo’s signature script but is a bit simpler. Comments under the post were limited and reviews were decidedly mixed. Some Instagram users love it, while others joked about the logo reading “Instagzam,” raising questions about the “r” in the logo. Others questioned the logo change as a whole. “It’s all been created to flex and grow alongside Instagram and the people who make it a special place,” Instagram said in a blog post. The company says the new logo will roll out globally throughout the rest of the year and beyond. Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news at the intersection of tech, personal finance and consumer sentiment. Dashia investigates economic shifts and everyday challenges to help readers make well-informed decisions, and she covers a range of topics, including technology, security, energy and money. Dashia graduated from the University of South Carolina with a bachelor's degree in journalism. She loves baking, teaching spinning and spending time with her family. See full bio