Instacart calls it quits on technology it hailed as 'the future of grocery shopping'

Instacart calls it quits on technology it hailed as 'the future of grocery shopping' Former Instacart CEO Fidji Simo (left) said that Caper smart shopping carts would be "the future of grocery shopping." Bloomberg/Getty Images Instacart is carting away a technology it once said would play a key role in shopping.The grocery delivery company will wind down the team that develops its Caper smart shopping carts, it said on Monday. The move, approved by Instacart's board of directors, will be completed by the second quarter of 2027.A wind-down will cost the company between $55 million and $80 million, including the costs of terminating some employees and contracts, it said in a filing with the SEC. Instacart will reinvest savings from the decision into "strategic growth initiatives."Caper carts were one of the most visible of Instacart's retail technology efforts. The company began as a delivery-focused startup in 2012, but diversified into selling technology to retailers over the last several years.Equipped with cameras and sensors, Caper carts could weigh fruit, track what customers placed inside or removed from them, apply coupons, and accept payments when customers were done shopping. Instacart also saw an opportunity to serve users tailored ads on the carts' screens.In early 2024, Instacart said it planned to roll out "thousands" of the Caper carts to stores. Then-CEO Fidji Simo said: "We really believe that it's going to be the future of grocery shopping."Amazon, which makes a similar smart shopping cart, said at the start of 2026 that it planned to start using a new version at Whole Foods Market stores.Do you have a story idea about Uber? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely. Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Alex Bitter is a senior retail reporter covering Uber, Lyft, DoorDash, Instacart, and related companies. His coverage ranges from the experiences of gig workers to what's happening inside the world's biggest ride-hailing and delivery companies.Alex has also written about the retail and food industries. Convenience store chain Sheetz ended its "smile policy" after his reporting. Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@businessinsider.com or via encrypted messaging app Signal at +1 (808) 854-4501. Grocery Technology Food More Delivery