Insight Partners And Glilot Capital Lead $20M Investment in Way Security

The cybersecurity industry has spent years building increasingly sophisticated tools to manage digital identities, but enterprises still face a fundamental challenge: getting those tools deployed and operating effectively across the organization. That challenge is now attracting investor attention. As reported by Axios, Insight Partners and Glilot Capital are co-leading a $20 million investment in Way Security, a company founded by former security leaders Yossi Barishev and Yonatan Rosenberg that is taking aim at the operational complexity surrounding identity and access management. Way Security is building an AI-powered, agentic platform designed to automate work that has traditionally required consultants, system integrators and large internal engineering teams. Its approach is not to replace the IAM platforms enterprises already use, but to address the manual and costly work required to make those investments deliver on their promise. When Services Outgrow The Software IAM has become one of the most widely deployed categories in cybersecurity, yet its implementation model remains heavily dependent on professional services. According to Way Security, enterprise IAM programs can run years past their original schedules and reach seven- or eight-digit costs while still delivering less than expected. Implementation, customization and ongoing operational services can cost organizations three to five times the original software investment. That economics has helped create an IAM services ecosystem that the company says has grown larger than the software market it supports. For Way Security, the imbalance points to a broader opportunity: reducing the operational burden that stands between an enterprise purchasing an identity platform and actually using it across its environment. “IAM is the only space in cyber where overspending and under-delivering is an acceptable reality,” said Barishev, co-founder and CEO of Way Security. “The more time we spent doing IAM, the more we realized how the industry normalized mediocrity and has almost given up trying to solve some of its biggest challenges.” Turning Identity Operations Into Software Way Security's platform uses AI-driven automation and agentic workflows to execute tasks that have traditionally been handled manually. The company says its technology can help organizations apply identity controls across every type of identity and system without custom integrations, manual workflows or continued dependence on application owners. It is designed to automate activities involving lifecycle management, access governance, authentication and policy enforcement. The platform is also intended to work with existing IAM investments rather than forcing companies to replace their current technology stacks. "Most IAM teams aren't looking to replace the platforms they've already invested in," said Rosenberg, co-founder and CTO. "They're looking to finally get the return on investment they were promised. We built Way Security to automate the work that has traditionally stood between buying an IAM platform and actually realizing its value." The company's approach extends to legacy, homegrown and custom applications that may not support standard federation protocols. Way Security connects these applications to the IGA, IdP and authentication controls organizations already own, with the goal of expanding capabilities such as SSO, MFA, lifecycle management and access reviews across a broader enterprise environment. Experience Behind The Strategy Way Security's founders bring backgrounds shaped by years of working directly with enterprise security and identity challenges. Barishev and Rosenberg have advised Fortune 500 organizations through complex identity initiatives and led enterprise security organizations from within. They also spent years leading incident response efforts for organizations facing major cyber incidents, where weak identity controls repeatedly became a root cause or critical enabler of successful attacks. Rosenberg additionally served as an officer in Israel's Unit 8200, adding an offensive security perspective to the team's identity and defensive security expertise. The company's strategy is based on the idea that the identity market's biggest problem may no longer be access to technology, but the ability to operationalize it at scale. A Bet On The IAM Execution Gap The $20 million investment reflects the belief from Insight Partners and Glilot Capital that this execution gap represents a significant market opportunity. “Identity is one of the most critical layers of enterprise security, yet organizations still struggle to operationalize their investments efficiently,” said Jeff Horing, Co-Founder and Managing Director at Insight Partners. “Way Security is addressing a large and persistent gap between IAM software and real-world execution.” Nofar Amikam, Managing Partner at Glilot Capital, said the firm's decision was driven by the founders' experience and the size of the market they are targeting. “As investors, we're constantly looking for the rare combination of an exceptional team, a massive market opportunity, and a differentiated approach, said Nofar Amikam, Managing Partner at Glilot Capital. “With Yossi and Yonatan, all three were evident from our very first meeting. They possess a deep understanding of the identity challenges facing large enterprises because they've lived them firsthand, and they've built a fundamentally better way to solve them. Identity has become the foundation of modern security, and we believe this team has the vision, talent, and determination to build the company that will define how the next generation of enterprises manages and secures it." Way Security says it is already working with Fortune 500 companies, global healthcare organizations and financial institutions. The company plans to use the new funding to expand its U.S. presence and continue developing its identity operations platform. “We're at a pivotal moment in the market,” said Rosenberg. “Identity has become the foundation of enterprise security, yet organizations still struggle to operationalize it effectively. Our priority now is to move quickly, expand our platform, grow our presence in the U.S., and establish Way Security as the category leader in identity operations before the market catches up.”