Inside the rise & fall of the Wonderbra as owner goes bust after 90s big boobs look is replaced by ‘ballerina’ trend

GAZING down at her ­gravity-defying cleavage, supermodel Eva Herzigova set the world in a spin as her Wonderbra advert was unveiled in 1994. Although I was only young, I still recall the moment I first clapped eyes on the traffic-stopping billboard and its titillating “Hello Boys” slogan — mainly because my dad nearly crashed the...