Inside Signal House's Modern Approach to A2P Messaging

SMS messaging is becoming a new way to reach customers. Signal House aims to help businesses at all stages utilize this form of communication. For many businesses, reaching their customers is an important part of their marketing strategy. For some, this comes in the form of sending newsletters directly to customers and for others it could mean having the resources to call customers directly. However, some believe that business text messaging is the more prominent option.While the technologies behind business text messaging have existed for decades, many businesses have struggled with legacy messaging providers that have not consistently met their needs. Complex and unintuitive platforms, opaque and bundled pricing, and inconsistent deliverability are only a few of the challenges businesses face when contacting their customers. CRM and communications professionals designed Signal House's modern business messaging platform for CRM/Marcom systems. According to the company, its platform is engineered around what marketing and CRM teams need, including high throughput, reliable deliverability, and clear visibility. Inspired by Connection The team behind Signal House believes that some legacy providers cannot keep up with the needs of modern businesses. While teams have previously lost time on tasks such as provisioning, numbers, and navigating 10DLC, Signal House created its platform to streamline these challenges. “Signal House was created to make A2P messaging simple, transparent, affordable, and high-deliverability, so businesses can focus on connecting with customers instead of fighting their tooling,” says CEO Will Craig. According to the company, their tier 1 aggregation aims to drive 95%+ deliverability and feature pricing up to 80% lower than competitors. This transparent, real-time usage billing is built without bundles or unnecessary features, with a UX backed by robust documentation. The Idea Behind Direct Access The idea of directly contacting a customer isn’t new. While many businesses choose to contact their customers directly via newsletters, this correspondence often gets lost in someone’s inbox or even ends up in their spam folder. According to an Agency Next study, businesses that use A2P messaging have seen up to 71% deliverability and a 52% conversion rate among the customers they contact. This may be influenced in part by the number of people who carry cell phones today, as well as by the fact that text messaging is often seen as a more immediate form of communication, especially among younger generations. “The messaging landscape changes quickly, and without insider knowledge, a business's growth can be neutralized,” says Craig. “We overcame this by operating as a Tier 1 aggregator with direct carrier and carrier partner relationships (fewer layers between message and carrier), paired with transparent real-time billing and hands-on 1:1 implementation and support.” Signal House’s Future Aspirations While Signal House is still growing, their aspirations for the future include becoming the go-to modern messaging platform for growing businesses and expanding beyond SMS, MMS, Voice, and RCS into a full suite of communication products. If your business has struggled with other legacy sms and voice API providers, consider using Signal House as a better alternative with faster A2P approval times, hands-on support, single-prompt integrations, and wallet friendly pricing. This story was distributed as a release by Jon Stojan under HackerNoon’s Business Blogging Program.