Inside KFC’s big plan to win the chicken wars

On a busy street in Dubai, there’s a building that’s impossible to miss. Its bright red facade glows with electric white lights. Three giant archways offer passersby a glimpse of a two-story screen playing constant editorial-style videos. Inside, a stark, almost brutalist construction is offset by two-tone red furniture and a neon wall mural. It’s not a club or a luxury store—it’s a KFC. We’re in the middle of a modern chicken war, and KFC wants to reclaim its icon status. Chicken—mo...