Inside Ayrae’s First Shanghai Store

Ayrae’s first Shanghai store has officially opened at 78 Yanqing Road in Xuhui District.Over the past year, Ayrae has moved from The Moment, its debut season’s study of the “moments” that move us, to EQUILIBRIUM for Fall/Winter 2026, an exploration of the balance between order and instinct. With the opening of its first Shanghai store, this thread—from “moments” to “balance”—now enters a physical space.Bold, almost piercing red has long run through Ayrae’s visual language. Inside the store, it i...