Inside Apple's secret 'failure meeting' that made it surrender to Google
Apple's pivot to Google's Gemini for Siri traces back to a tense early-2025 executive meeting, Bloomberg's Mark Gurman reports in his Power On newsletter. With Tim Cook absent, senior leaders confronted the Apple Intelligence flop and Siri delays. Vision Pro creator Mike Rockwell volunteered to fix Siri, AI chief John Giannandrea was sidelined, and Apple ultimately handed Siri's underlying models to Google ahead of WWDC 2026.
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