Innovation starts at the edges

Most products, services, and systems are designed around a composite of the “average” user. That sounds logical. If you are trying to serve the largest possible market, why wouldn’t you design for the middle? The dilemma is that the composite often fails to reflect how people actually live or experience the world. Those differences can expose where products, services, and systems work well, and where they do not. Design innovation comes from many places. Accessibility should be one of them...